One well-planned shoot day of 6–8 hours produces 4–8 short vertical videos, 20–40 edited photos and enough B-roll for a month of posting — roughly one piece of content per day. In New Jersey and New York this model runs $1,200–$5,000 per shoot day, with a monthly retainer lowering the per-day rate by 15–25%.
Most small brands in New Jersey and New York do not need a full-time content team — they need one organized day a month. Here is exactly what a single shoot day produces, how it turns into 30 days of posts, and what the retainer costs.
- One 6–8 hour day yields 4–8 vertical videos and 20–40 edited photos.
- A shot list written before the day is what makes one day stretch to 30 posts.
- Retainer rates: $1,200–$5,000 per shoot day, dropping 15–25% on a monthly commitment.
- Vertical-first capture (9:16) with 4:5 and 1:1 crops pulled in the edit.
- Delivery is batched weekly so feeds never go quiet between shoot days.
What does one content shoot day actually produce?
| Deliverable | From one 6–8 hour day |
|---|---|
| Vertical videos (Reels, TikTok, Shorts) | 4–8 finished clips, 15–60 seconds |
| Edited photos | 20–40 images sized for feed and stories |
| B-roll library | 2–4 hours of raw selects for future edits |
| Cover stills and thumbnails | Pulled from footage, one per clip |
How one day becomes 30 days of posting
- Batching: every clip is edited in the week after the shoot, not the night before posting.
- Cutdowns: one 60-second hero clip becomes a 30-second and a 15-second version.
- Stills from footage: every video also yields 3–5 frame grabs for carousels.
- Weekly delivery: content arrives in batches of 5–8 pieces so the calendar never stalls.
- Reuse rights: B-roll from one day feeds the next month's edits.
What makes one day stretch that far
Pre-production. A shot list of 25–40 specific moments, 3–5 setups or locations within one building or block, wardrobe changes planned in advance, and hooks written before the camera rolls. Without that list a shoot day produces footage; with it, a month of posts.
What a monthly content retainer costs in NJ and NY
A single shoot day with editing runs $1,200–$5,000 depending on crew size and deliverables. On a monthly retainer — one shoot day plus editing, every month — the per-day rate drops 15–25%, and the studio learns your brand so each month gets faster and closer to the look you want.
Frequently asked questions
Is one shoot day a month really enough for daily posting?
Yes, when the day is planned around a shot list. 4–8 videos plus 20–40 photos and frame grabs covers 25–35 posts when cutdowns and carousels are counted.
Where do you shoot content days in New Jersey?
At your office, store, studio or on location anywhere in NJ and NYC — Jersey City, Hoboken, Newark and the rest of North Jersey carry no travel fee from our Jersey City base.
Who writes the hooks and captions?
We write hooks and structure the clips; captions and posting stay with you unless you add a management scope to the retainer.
What if we need more than one day some months?
Retainer clients add days at the discounted rate. Launches and events slot in as extra shoot days without renegotiating.
Book a call or get a quote — send your channels, posting cadence and where you are in NY or NJ and we reply with an exact retainer, not a range.
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